Creating A Brand:

1-Stars As Constructions:
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2-Stars as products:
-e.g.One Direction 

- One direction fits in the 'stars as product' section as there is constantly a new boy band coming on to the scene when the previous leaves. For example, since NSYNC stopped making a scene in the music industry, one direction entered and became very big and successful. This displays the constant need for the 'new' and after a while One direction will be out of the big music scene and a new group will enter. 



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3-Stars as embodiment of ideologies/cultures:
-e.g Nas 

- Nas fits this as over the years he has risen as one of the leaders in Hip Hop and is usually a centre point and dominant and one of the most recognised rapper in Hop Hop today. He is very similar to 2 Pac and Biggie which are also examples of stars as embodiment of ideologies/cultures as they were dominant leaders of Hip Hop in the 90's. Also younger artists also aspire to Nas which also represents him as the leader and stars of embodiment of ideologies/cultures.


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4-Stars as personalities:
-e.g. Beyonce

- Beyonce fits into stars as personalities as she has always been represented as the nice and kind and talented singer, never boasting and thinking too much of herself. This also display how she is not too moulded by the industry and she keeps her real and original personality. We can also see how Beyonce's situation and branding changed for her second album - 'I am Sasha Fierce' as in the album the music was more uptempo and fierce then her usual music.